I help organisations find and address opportunities at the intersection of business strategy, brand values and human needs.
Over almost 20 years I've worked across startups, scale-ups, public services and large international organisations, both in-house and independently. I bring a structured, people-centred approach to complex problems, and build the alignment needed to turn good ideas into delivered outcomes.
I’m currently leading design for new passenger experiences at Air France KLM.
As a coach I help new teams and startups get to market fit faster.
Maybe you need help:
Most recently I worked with the team at Kosy in the run-up to their acquisition by Kumospace, and before that I coached teams at Abundance Investment, NS International Rail, ING and BDR Thermea.
Finding your angle and telling it well can be tricky — but being able to explain your key ambition in simple terms is fundamental for finding focus, building internal support and promoting the product effectively.
I can bring an outside perspective to help get to what’s important and strip away the noise — whether it’s forming a pitch, developing your website messaging, or finding the north star that’s central to your product strategy.
How do you decide what the fundamental feature set should be for your launch? How do you pick from a wish-list to prioritise what matters? And what if the end-goal is clear but the map to get there isn’t?
We’ll work together to find focus, and make a plan to move ahead.
Once we know what success looks like, we need to understand if the product decisions we’re making are getting us closer to it.
By choosing the right metrics to measure this progress we can work out the simplest way to test them – through rapid prototyping, testing with real people, interpreting results and picking the next steps.
By choosing the right metrics to measure this progress we can work out the simplest way to test them – through rapid prototyping, testing with real people, interpreting results and picking the next steps.