"A bank is a place that will give you money, if you can prove you don't need it" said someone, somewhere. This is a problem; the only places that will offer you a loan when you're clearly struggling financially are high-interest short-term lenders. A person turning to such companies in difficult times can often find themselves at the start of an expensive debt spiral that can be extremely difficult to climb out of.
Neyber's lending concept is different; by offering loans via employers as a workplace benefit, the risk of non-repayment is reduced, and money can be lent more safely to those most in need of help.
Neyber's lending concept is different; money can be lent more safely to those most in need of help
Building a brand for real people...
In 2014 I joined a team that created the brand name, story and visual identity for what would become Neyber. Basing our approach around the idea of simplicity and inclusion, in my role of lead digital designer I helped shape the brand and its framework to make sure it would work across a range of digital applications.
...and then building the product
Later on I was invited to join the in-house team at Neyber where I helped develop the company's flagship product— its online lending platform